Blog Posts

selling in content: making the ask

How much should you sell in your content? I’ve been having a lot of discussions about how to include selling in content creation – but in a way that people feel good about. The truth is, we have to make the ask. We have to tell people about our offers and services, and sometimes, we have to talk about something over and over and over again. We are a business and need to sell. It’s ok. But there are ways to do this that are in alignment with how you feel good about selling. It’s a common…

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How a blog can help your business

Is it time to start a blog? I’ve asked this before, and have several podcast episodes about it (including a new one this week!) How a blog can help your business (just a few ways) ✔️ Create this long-form piece of content once, and turn it into many micro pieces to share on social media, over and over again ✔️ A blog link is easier to find and share than an old social media post ✔️ You can share it on Pinterest to be discovered ✔️ A blog offers the ability to be found on search engines when…

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