Your blog (hosted on your website) is your home base on a platform that you control and own (unlike social media)

Creating long form content like a blog makes it easier to make micro content for social media and to share elsewhere (like a newsletter).

How can a blog help your business and make content easier?

Your blog posts can be turned into new content pieces over and over again. Using a blog (or other long form content) at the top of your content plan will ultimately save you time and stress.

A blog helps your build trust, highlight skills (or products) and further demonstrate your expertise and authority.

Blogs provide added value for people looking for additional, expanded, or specific information (via search engines, social platforms or from shares)

You can write more on a blog, with greater detail and explanation, than in a social media post.

Prefer video or podcasting? Transcribe it into a blog post.

Blogs give readers a reason to return to your website, or social media followers to go to your website.

That’s also where people will browse your About page, services page, or products page and be encouraged to sign up for your newsletter or free resource.

Do you love the thought of being off social media more?

Blogs help us be offline more while still providing value to potential customers and clients.

Feeling social media burnout? You aren’t alone. Longer form content like blogs help us provide value over and over again beyond scrolling and posting on apps. You can share them in your newsletter, in pitches, in podcasts etc. beyond just social media.

So, is it time to start a blog?